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A 3-step “how to” playbook to landing $:

1. Aim for a tight target - precision approach, not shotgun (WHO)
2. Break down barriers - between you & believers - socialize w/o asking for money (HOW)
3. Create FOMO - use powerful psychology to create urgency to spark action (WHEN)

• Not rocket science, it’s easy & repeatable
• It’s worked for me, 100s of entrepreneurs, and it can work for you

WHO

• The 1st step is a precise approach
• Not shotgun - e.g., Pandora (streaming music service) talked to 360 investors before getting the first yes

WHO

Strategy/approach

Targets (broader than capital sources slide): Mix of angels vs. VCs vs. funds vs. syndicates, people, F&F, banks, partners

1. Stage: size of investment
2. Location: HQ vs. your location
3. Industry vertical: specific space