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• Don’t use a customer sales deck for an investor

Context (how the intro is made)?

How long have you known them?

Expectations?

• Audience: does the story/narrative or data resonate?
• You: extrovert (you shout) or introvert (your materials speak for you)?
• Structured top down vs. fireside chat

• Need both – otherwise the investor is left guessing
• Path to the summit will change / pivots OK
• Presentation flow: fireside chat (end big), exec sum (start big)